Strategy of Burberry

Into the course work 2 assignment, for the M002 Strategy course task is to continue to study Burberry, what is the analysis of organizational strategic direction and evaluation of key strategies. On this content, I read a number of articles which can help me find knowledge points on Burberry’s strategies. The resource base view of strategy … More Strategy of Burberry

Winter Wonderland

On the weekend, I with my friends went to the annual winter wonderland. Hyde Park Winter Wonderland is one of the UK’s most popular and dazzling winter events. Hyde Park Winter Wonderland is a spectacular festive event in the heart of the capital. For six weeks, London’s famous Hyde Park is transformed into a magical … More Winter Wonderland

Course Work 2

For another course work 2 content is to select a fashion brand, it is audited analysis. Which we need to use before learning the strategy module, which is to better analyze the brand. This time my choice is French Connection. I visited the store located in oxford street where many people are passing every day … More Course Work 2

Business Simulation

This week we held a seminar, which is the main mission of the company is to simulate the company’s operational processes, from receiving tasks, development programs, to the production and the final customer feedback. Our CEO was allocate us to a “Task Force” which is responsible for a decision of a large greeting card company. … More Business Simulation

Research Results

The content of this section is mainly to share our findings and the conclusions in research activities. The first task is to create a questionnaire that is generated from Google Forms. It is an efficient way to obtain primary data. From the survey is to understand whether people know the current trends, whether they to … More Research Results


This week we did a presentation on this subject. Each group made a PPT on androgyny topics, and then prepared the presentation content. I chose the title is: If androgyny is a main trend. I plan this presentation  and it is divided into four parts: Introduction and a definition about androgyny . 2. Analysis of … More Presentation