Individual Reflective

The group task is about Fashion Marketing and Communication in a Global Context which combines the theories and practices in the world of fashion industry. This is a reflection of my overall experience of group work which is developing a brand new independent fashion concept store in London. In this essay I will give an … More Individual Reflective

Burberry runway show

When Burberry was among the first brands to announce that it would do away with the old, six-month-lead-time fashion show model, many in the industry had questions about how this new format would work. And for those who wondered how showing so late on the schedule would affect the brand’s placement in magazine editorials, which are often shot a … More Burberry runway show

Androgyny is a fashion now in luxury brands

Alessandro Michele led by accessories designer Gucci’s design team, they came up with a strong statement: Androgyny is in. Brand re-casting all models, and for the brand set a new creative direction. In the SS2016 Milan Fashion Week, Gucci men’s show to break the traditional gender boundaries, the use of long hair, fine style: foppish … More Androgyny is a fashion now in luxury brands

Androgynous style

After a period of study, and read a lot of information, androgynous style I have some understanding. It is not just a simple sense of bisexual clothing, now it is already a fashion symbol. “Androgyny is a term referring to the combination of masculine and feminine characteristics, and this style isn’t news. ” (Emily 2015) … More Androgynous style

Burberry rejects Coach’s multiple takeover offers

The fashion rumour mill has awoken again with news that the luxury fashion houses Burberry and Coach are in a takeover battle. The latest reports come courtesy of the Financial Times, who reported on Sunday, that UK luxury fashion house Burberry has rejected multiple takeover offers from US accessories giant Coach. The cash and stock bids … More Burberry rejects Coach’s multiple takeover offers

Competitors of Burberry

Burberry has many competitors that include: Coach, Polo, Armani, and Gucci. Relative to that of Burberry’s competitors, they have positioned themselves very well in the minds of consumers. Coach primary positioning is on handbags. While Coach also carries other accessories that range from watches and shoes to scarves and dog collars, Coach remains primarily in … More Competitors of Burberry

Practical experience

This week we have a special course, this is the practice course. Our professor moved the indoor course to Westfield outdoors. Which is our practice place. But do not think that is to go shopping. We went there with the task of Fashion Marketing course. This task is to prepare us  for this term of cw2. And a … More Practical experience

Began to improve

I entered the second week of the study, compared to before, I think I started to enter the state of learning, and I began to keep up with the intense rhythm of graduate study. About fashion marketing and communication in a global context, coursework 1 requires us a work group, design a shop on boutiques or … More Began to improve